Client:

Seagrass

Event:

Seagrass Brand Launch

Date:

2023

Location:

Dubai

Services:

Brand Development and Launch // Content Creation // Social Media Management // Event Management // Branding and Merchandise

The Challenge

Seagrass, a subsidiary of E.ON, is a climate action company which envisions restoring our planet. Seagrass was launched in Q4 2023 and being their founding content and events agency partner, our challenge was to bring the brand to life digitally and through in person events. From pre-launch to building a consistent digital presence for the brand, our job was to make sure that we delivered everything to the highest standard and built a strong a recognisable brand.

The Experience

We began by developing a range of brand assets to bring the brand ethos alive, including logos, PPT templates, business cards, infographics – the whole package! We then crafted a strategic social media plan and went on to execute the plan in the form of LinkedIn, Instagram and You Tube posts, carousels, videos, reels and animations. Content highlighted key events leading up to the launch, and built awareness and knowledge on Seagrass in the months to follow.

Additionally, we assisted with event planning, operations and logistics, stand-designs, video animations, to support in-person activities across the world. We also developed a customized microsite for brand content and event registrations.

For the Seagrass team to further build and showcase the brand we visualized, designed and sourced sustainable merchandise to give guests a useful gift from events.

Our approach combined creativity, strategy, and seamless execution to deliver a memorable and impactful experience for Seagrass – which they absolutely loved. And the best part is that we continue to do all of that as we move into 2024.

Over 1000 social mediafollowers (highly targeted) over the first quarter

50+ qualified leadsfrom digital and event content